Crowdsourcing is a word that almost everyone has heard, but few know the meaning of it. It doesn’t help that the meaning is quite fuzzy around the edges and is still evolving even among those that practice it. Yet when brought into sharper focus and spelled out in the context of services procurement, just exactly why crowdsourcing is of importance to enterprises and service and contingent workforce buyers should become more clear. If ever there was a case for procurement to get smart on a topic fast, this is it. This Spend Matters Plus research brief defines crowdsourcing and explores contingent and services procurement examples. It also outlines why we should all pay more attention to crowdsourcing and how best to educate our teams about how to take advantage of it.