
Zara, that darling of the fashion world with the most innovative speed-to-market business model, invented the concept of “fast fashion.” The company has received heaps of praise for its innovations that have allowed it to reach more than $20 billion in revenue (see here, here, and here). And, let’s face it, the clothing chain has a lot to offer, particularly if one craves the latest looks. I have shopped there many times. But I can’t say that I will again because of a recent “blunder.”