James Thew/Adobe Stock
花费最近报告说，FIVERR是2010年推出的Tel Aviv的在线市场的数字创意服务在线市场，已提交其F-1文书工作，以便与美国证券交易委员会公开。Fiverr是2018年10月（纳斯达克：UPWK）和Freelancer.com的UPO的第三次在线工作/服务平台（纳斯达克：UPWK），并于2013年10月（ASX：FLN）。除此之外，FIVERR IPO代表了分析师对另一个在线自由职业者市场的财务和其他业务特征，包括经营战略，商业模式和上市方式的新机会。
Years ago, when Fiverr entered the market, some may have dismissed it as a low-end “5-dollar store” of online freelancers. But there was more than met the eye. In fact, Fiverr had begun executing its differentiated strategy of creating a unique marketplace based on its service-as-a-product model. According to Fiverr, it had “set out to design a digital marketplace that is built with a comprehensive SKU-like services catalog and an efficient search, find and order process that mirrors a typical e-commerce transaction.”
In this two-part PRO series, we will further discuss Fiverr and its SaaP model, including why it may align to procurement practitioner mindsets and e-procurement solution models. In Part 1, relying partly on Fiverr’s F-1, we will focus on Fiverr as a company and as a unique online freelancer marketplace platform. In Part 2, we will consider the broader context of evolving population of other online freelancer marketplaces, with special emphasis on the public companies, Upwork and Freelancer.