Spend Matters is the world's largest information source for procurement and supply chain professionals enabling CPOs, consultants and technology solution providers to make smart decisions regarding all things procurement.
The Spend Matters Audience
A global, diverse group of procurement, finance and supply chain professionals.
A Senior Audience
CEO ◦ CPO ◦ CFO ◦ CIO ◦ COO ◦ Chief Supply Chain Officers
The Spend Matters global audience is broken into four segments: procurement practitioners, providers, consultants and investors.
采购从业者经常在组织的采购部门工作。他们从知识采购中的最佳实践和技术解决方案提供商中受益匪浅。在选择商之间选择时,他们会受益于我们的分析师的指导。
Solution providers are categorized by the areas in procurement that they aid. We help market their solutions to our niche audience filled with procurement professionals and give them a competitive advantage if they subscribe to our analysts’ content.
Consultants promote certain client solution-providers to procurement practitioner clients -- they often also help implement and integrate the technology once that procurement team buys the solution for their company. Consultants often need third-party, neutral data to validate their client solution-providers, which is where we come in. Consultants benefit from our Spend Matters PRO and SolutionMap Insider content by sharing it with their practitioner clients because it is trusted, credible and unbiased content.
Investors also benefit from our matter-of-fact, unbiased scoring and analysis of solution providers as they conduct due diligence/consider acquiring companies or starting their own. They might subscribe to our Nexus content for an ongoing pulse on the procurement-tech market.
Spend Matters Brand Studio offers subscription-based products for procurement, finance, and supply chain technology providers and consultants to help:
Highlight and differentiate capabilities
Strengthen marketing and sales strategy
Spend Matters Brand Studio and Azul Digital
Brand Studio |
Azul Digital |
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| Sponsored Blog Posts | ![]() |
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| 思想领导件(发表于花费问题) | ![]() |
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| Make the Case Materials | ![]() |
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| Spend Matters site and newsletter advertising | ![]() |
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| Product benchmarking and advisory | ![]() |
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| Analyst advisory | ![]() |
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| Go-to-market strategy and advisory | ![]() |
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| 重印 | ![]() |
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| Demand Generation (impressions, clicks) | ![]() |
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| Lead Generation (names, job titles, companies) | ![]() |
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| 销售流程设计和辅导 | ![]() |
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| Sales and marketing training / competitive intel | ![]() |
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| Database optimization and enrichment | ![]() |
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| Social media planning / outsourcing | ![]() |
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| Analyst Relations strategy and execution | ![]() |
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| Messaging / Branding | ![]() |
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| 内容strategy and execution (outside of the Spend Matters brand) | ![]() |
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| 行业特定趋势和数据 | ![]() |








