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Spend Matters is the world's largest information source for procurement and supply chain professionals enabling CPOs, consultants and technology solution providers to make smart decisions regarding all things procurement.

The Spend Matters Audience

A global, diverse group of procurement, finance and supply chain professionals.

图像/ svg + XML Americas Africa Europe Middle East Australasia 26 % 4 % 2 % 20 % 48 %

A Senior Audience

CEO ◦ CPO ◦ CFO ◦ CIO ◦ COO ◦ Chief Supply Chain Officers

图像/ svg + XML PRACTITIONERS 提供者 CONSU LT ANTS INVESTORS $ 51 21 21 7 % % % %

The Spend Matters global audience is broken into four segments: procurement practitioners, providers, consultants and investors.

采购从业者经常在组织的采购部门工作。他们从知识采购中的最佳实践和技术解决方案提供商中受益匪浅。在选择商之间选择时,他们会受益于我们的分析师的指导。

Solution providers are categorized by the areas in procurement that they aid. We help market their solutions to our niche audience filled with procurement professionals and give them a competitive advantage if they subscribe to our analysts’ content.

Consultants promote certain client solution-providers to procurement practitioner clients -- they often also help implement and integrate the technology once that procurement team buys the solution for their company. Consultants often need third-party, neutral data to validate their client solution-providers, which is where we come in. Consultants benefit from our Spend Matters PRO and SolutionMap Insider content by sharing it with their practitioner clients because it is trusted, credible and unbiased content.

Investors also benefit from our matter-of-fact, unbiased scoring and analysis of solution providers as they conduct due diligence/consider acquiring companies or starting their own. They might subscribe to our Nexus content for an ongoing pulse on the procurement-tech market.

Spend Matters Brand Studio offers subscription-based products for procurement, finance, and supply chain technology providers and consultants to help:

创造产品和服务的意识

Advertising
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令人印象深刻的前景和客户

Strengthen marketing and sales strategy

IntroducingAzul Digital, the procurement-centric marketing and sales services firm powered by Spend Matters that aligns marketing, sales, product, executives and investors.

Spend Matters Brand Studio and Azul Digital

Brand Studio

Azul Digital

Sponsored Blog Posts
思想领导件(发表于花费问题)
Make the Case Materials
Spend Matters site and newsletter advertising
Product benchmarking and advisory
Analyst advisory
Go-to-market strategy and advisory
重印
Demand Generation (impressions, clicks)
Lead Generation (names, job titles, companies)
销售流程设计和辅导
Sales and marketing training / competitive intel
Database optimization and enrichment
Social media planning / outsourcing
Analyst Relations strategy and execution
Messaging / Branding
内容strategy and execution (outside of the Spend Matters brand)
行业特定趋势和数据
The custom materials we produce and the close working relationship we have with our clients allow us to really speak to your audience.

Want more information on audience engagement marketing offerings?