Today’s technology enables fine-grained customization and personalization. When applied correctly, personalization can lead to a better customer experience and higher sales or engagement. If applied poorly, it can detract from the user experience, causing frustration and possibly missed sales. In this article, we’ll walk through some of the personalization that can be enabled when using Amazon Business, helping to make it easier to find the right products and better control rogue spending.
如果您不熟悉它，Amazon Business可以轻松地为商业客户找到并从数千万个卖家购买，并帮助销售商达到全球数百万注册的商业客户。类似于Amazon.com，买家搜索数百万可用物品的产品。对于企业来说，个性化有助于使购买经验快速高效。从相关的搜索结果到定制消息传递，买家可以找到所需的物品，并在预期批准公司购买时了解。