A couple more Spend Matters videos for those of you who like to consume knowledge through that medium.
在第一篇文章中，我要说的是我们最近发表的研究论文万博体育下载app固有过程-“Demonstrating Corporate Social Responsibility in the Marketing Services World”
It covers CSR related factors that need to be considered, even in a spend category that may not immediately seem like an obvious area for such issues. And of courseyou can download the paper here.
In the second video, I’m covering theIBMCPO paper, which we wrote about在这里和在这里– and also came up in our recent interview with John Paterson, IBM’s CPO.
Again, you can downloadthe paper here free on registration.
Discuss this: