一个新的report on a study of 3,500 B2B decision makers across 12 countries issued by the consultants at McKinsey & Co. found that B2B buyers are now looking to use and sustain omnichannel options — in-person, remote or e-commerce channels — to make deals with supplier sales reps.
In the wake of the Covid-19 pandemic, in-person meetings and deals might seem like the days of yore. Although many procurement departments have caught up with the digital trend in their processes, many B2B deals and negotiations were still primarily made during in-person meetings. That had to change with the pandemic. And even as in-person options reopen once again, B2B buyers still enjoy having that flexibility. Read more on the findings ....
