Earlier today, SciQuest, a source-to-pay technology provider, announced it had rebranded itself asjaggaer..
The new name is “a derivation of the German word for hunter, and reflects the company’s brand promise of delivering comprehensive, focused spend solutions for a broad range of businesses.”
今天晚些时候，花费事项将与Jaggaer团队发言，了解公司正在追求的重创和更新的策略。我们期待在未来几天分享我们在读者中听到的内容。
Our initial take is that there is more to this rebrand than just the new visual identity. Jaggaer is a new company with an updated strategy and focus. Killing Questie for good represents more than just a bold marketing move.
这是一个超越其传统专注的公司对选择垂直市场和投资来提供综合采购套件的公司来说，这是象征的，以便对“上游”战略组成部分和“下游”的交易元素相同。例如，我们已经听到了传言，这种新焦点包括最终给予ASO（以前的Combinenet）它应该的投资。
鉴于这种新的愿景，产品投资和方向，我们在抛弃战略方向，狩猎暗示和日耳曼译，我们在“名称之外，除了这个名字”营地。
Related Articles
- SCIQUEST：解决方案审查与分析
- SciQuest: Vendor Analysis (Part 3) — Competitive & Summary Analysis
- SciQuest: Vendor Analysis (Part 2) — Product Strengths & Weaknesses
- SCIQUEST：供应商分析（第1部分） - 背景和解决方案概述
- Sciquest通过Accel-KKR私有（再次！）：供应商摘要，更新了SWOT分析和投资者，客户和市场的观点
- 花费很重要的奇基斯特：理解提供商的解决方案
- SciQuest: The New Suite Dimension That Puts the Supplier First
- Sciquest成为一个“甜蜜的”套件团队球员
- Sciquest - 现在正在寻求采购（比一个人更多）
- Sciquest - 从Frankenquest到综合套房的旅程中
- A Post-Acquisition Guide For SciQuest and CombineNet Customers
- Sciquest和Combinenet：初始市场含义
The Blade Runner logo rip-off aside, Jaggaer-bomb has to decide how to instill confidence into the markets. There are way too many providers in the spend management space who look better, run faster, have a better story around long-term stability, and who haven’t abandoned their core focus in the same way the old SciQuest has left the education industry at the alter (and bad time to do it, now that these institutions are all scrambling to save money in light of impending federal dollars being drastically less).
It’s a good company with solid products (albeit the “Frankenstein stitched” together integration by result of growing out through acquisition). But with all that’s out today is it really any different? Add the pressure of the PE investment driving bigger and less flexible terms/pricing on deals, and you’ve got a very difficult competitive go at it against those who are still so nimble and able to configure/address specific needs better. Difficult road without a doubt.
这个名字不是很好，但是谁知道谷歌是什么意思在它是最好的搜索引擎？问题是品牌和设计。徽标看起来像是80年代，并且在箭头拍摄后的徽标爆炸（在网站的桌面版本上）看起来像是中学生会认为很棒的东西。所谓的名字更改，但其他关于他们的品牌的一切都是现代，干净和专业的。现在看起来很便宜和少年。
OMG, I nearly spit out my coffee when seeing Questie buried in the label. To quote Maroon 5, I guess procurement now has the tech “moves like Jaggaer”.
Who ARE the people that think up these names?!
I forget to mention the pronunciation. Jaggaer is said “Jagger” — as in in the rock and roll icon. But as a friend pointed out last night, The “J” in German is pronounced with a “Y”. Regardless, it’s time to go hunting for savings!